If Everything Is Interactive, Then Nothing Is Interactive

In this article KillScreen’s Associate Editor Jess Joho writes about how the advertising community continuously saturates online experiences not intended for interactivity online activities gearing the consumer towards interactive behavior. For example, ads that appear on a computer screen asking the consumer to chose which commercial they want to see is one of many forms of the movement towards interactivity that is interactive in nature but simple in design. Video game designers tend to follow this movement with games claiming interactivity in its description yet substituting mere clicks of a mouse as interactivity. Yoni Bloch created a video shown at the Future of Storytelling summit that alludes to different kinds of storytelling as a way to increase interactive behavior. If Everything Is Interactive, Then Nothing Is Interactive

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